Sergio Gallardo
BEERS BY
BALE
The Welshman has launched his own brand after Wales' qualification for the World Cup
Wales have returned to the World Cup after 64 years, with Gareth Bale and his teammates receiving a bonus of 12 million euros for it.
With all that money, added to his own fortune, Bale has been assessing opportunities and decided to launch his own brand of beer.
The beers, known as 'Bale Ale' and 'Bale Lager', have been available to buy since the 3rd of October.
The product is currently only on offer in the UK. It costs GBP 1.75, which works out at about US$2.00.
This is not only a pre-Qatar project as Bale looks to then export the beers to California in 2023, especially in Los Angeles, where he plays.
Bale also confirmed that the profits from the beer sales will be redirected back into the grassroots of Welsh football, to develop future stars.
"With this deal, our aim is to give something back to Welsh football and, in particular, we want to help develop football facilities at a local level."
In Qatar, consuming alcohol on the street and being drunk in public is banned. Fans can drink alcohol in fan-zones, stadiums, bars and restaurants.
"We hope fans can enjoy 'Bale Ale' and 'Bale Lager' as we head into this year's World Cup," the player said in an official statement.
Gareth Bale is clearly a global brand, not only a top sportsman and a legend for Wales, he's now connecting with supporters with his beers.
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